2026 – Present
Music Producer · Jazztone Studios (opens in a new tab)
Produce and arrange for independent artists across Latin jazz and pop; compose for film and advertising.
Curriculum vitae
Luis Guinea
Music producer · A&R · AI systems & automation
Profile
I work where creative and analytical thinking meet. For 10+ years I have been inside the music business as a label founder, A&R and producer; in parallel I build data systems and automations that turn messy information into decisions. I also manage and produce cultural projects and events, coordinating budgets, suppliers, contracts and logistics. Today that work centres on AI systems: multi-agent workflows across Claude, Codex and Gemini, custom agents and MCP integrations built for real business operations.
Experience
Feb 2025 – Present
Co-founder · Santo Chilaquil (opens in a new tab)
Brand and launch strategy, AI-produced visuals, social content and Meta Ads campaigns, CRM and automated promotional workflows; cultural production and organisation of Mexican tradition events for 150+ people, coordinating suppliers, setup, logistics and budgets.
2024 – 2025
A&R / Admin Intern · Peermusic Spain
Catalogue administration, licensing approvals, Python and SQL analysis.
Jan 2024 – Present
Information Technology & Automation Developer · Grupo Botanas
Built IT, data and AI systems: LedgerApp, connected to AI assistants through MCP; a real-time transaction pipeline on AWS EC2 with automated reporting; Dispra, my own digital signage platform, deployed at Grupo Botanas; POS and QR-based digital menus; social-media and NFC review workflows.
2022 – 2023
A&R Manager · Tipazo Music Group
Oversaw 20 releases with Sony Music’s A&R team.
2022 – 2023
Composer, additional music · Feature films
Additional music for four Mexican feature films: Las Vocales and Atrapadas en Familia (ViX+), Navidad en Vivo (HBO Max) and Infelices para Siempre (cinemas, Videocine). Scores by Juan Carlos Enríquez and Pablo Delgado.
Jul 2021 – Jun 2023
Music Director & Keyboardist · Mandala Love Music, Puebla
Directed an 11-piece ensemble: arrangements, scores, show assembly and live performances; transcribed music and produced demos and live-recorded medleys.
Jun 2021 – Jul 2022
Key Account Brand Manager · Parvin Music, Mexico
Liaised with LANDIA for the “La Villita” television advertisement, working directly with Cinta Negra Music, the music producer and marketing team; coordinated pre-production and recording sessions, contracts and delivery deadlines.
2015 – 2023
Founder & Label Director · Moctezuma Music Group (opens in a new tab)
Launched and marketed 50+ artists in Mexico, reaching 10M+ streams; planned campaigns, concerts and tours, including budgets, suppliers, contracting and logistics.
AI & Automation Systems
2026
Argos · Multi-agent orchestrator
My own orchestrator, operated from Telegram: it assembles task-specific agent teams and dispatches work to Claude, Codex and Gemini.
2025 – 2026
LedgerApp · Grupo Botanas
Financial platform that pulls POS data from Last.app and centralises revenue, costs and margins across venues; connected to AI assistants through MCP, so performance is queried in conversation.
Hospitality
AI creative direction and Dispra
Brand and visual manuals built with AI first, then used to write the prompts for a separate image model. All the visuals on the screens of the three El Remedio venues and Santo Chilaquil were produced this way; they run, with music, on Dispra, my own digital signage platform. El Remedio: identity, AI photography and landing page ↗ (opens in a new tab)
2024 – Present
Real-time data pipeline · Grupo Botanas
Transaction data from the payment system loaded in real time into a SQL database on AWS EC2, with automated Python reporting on sales trends, loss prevention and forecasting.
2024
Music analytics automation · Peermusic Spain (internship)
Systems on the Chartmetric API that monitor artist analytics for label rosters and catalogues, with automated streaming reports and airplay tracking from radio stations in different parts of the world.
Education
MA Global Entertainment and Music Business
Berklee College of Music (opens in a new tab) · 2023 – 2024
BA Music Production
REC Música (opens in a new tab) · 2017 – 2021
Workshop (TCSACM) Scholarship recipient, 6th generation
Sociedad de Autores y Compositores de México (opens in a new tab) · 2021 – 2022
Communication and Digital Media (studies)
Tec de Monterrey (opens in a new tab) · 2011 – 2014
Skills
Research & writing Data journalism, case studies and source verification.
Data & technology Python, SQL, REST APIs and ETL pipelines; Chartmetric, Power BI, Tableau, Excel and Google Analytics; AWS (EC2), Next.js and Supabase.
AI & automation Multi-agent orchestration across Claude, Codex and Gemini; custom agents and Claude skills; MCP; prompt and context design; AI image generation from brand systems.
Music Production, composition, arrangement, music direction.
Multi-instrumentalist Piano, keyboards and synthesizers; drums and percussion; guitar and bass; flute, accordion and trumpet.
Music & visual software Pro Tools, Logic Pro X, Ableton Live, Sibelius, Final Cut Pro, Photoshop, Illustrator.
Languages Spanish native, English fluent, French B2.