Music Producer · Jazztone Studios (opens in a new tab)
Produce and arrange for independent artists across Latin jazz and pop; compose for film and advertising.
Luis Guinea
Luis
Guinea
Creative × Analytical × Entrepreneurial
Music producer and A&R for 10+ years. I design and build AI and automation systems for real business operations, work with data, and write about how artists grow.
Listen to my music Explore my background Book a Meeting (opens in a new tab)
01 / Background
Professional and academic background.
01.1 / Explore the work
What I do
01Music & Audio→
02Data & Technology＋
Real-time transaction pipeline and automated reporting for Grupo Botanas (Python, SQL, AWS EC2); artist monitoring on the Chartmetric API at Peermusic, with automated streaming and airplay reports.
03AI Systems & Automation＋
Argos, my multi-agent orchestrator run from Telegram, dispatches work to Claude, Codex and Gemini. Custom agents and Claude skills with business context; LedgerApp connected to AI assistants through MCP; AI-produced visuals for El Remedio and Santo Chilaquil. El Remedio: identity, AI photography and landing page ↗ (opens in a new tab)
04Business & Entrepreneurship＋
Co-founded Santo Chilaquil; founded Moctezuma Music Group; built Dispra, my own digital signage platform; A&R at Tipazo Music Group.
05Creative Direction＋
Brand identity and AI creative direction for El Remedio and Santo Chilaquil; music direction for an 11-piece ensemble.
01.2 / Experience
Current and recent work.
Co-founder · Santo Chilaquil (opens in a new tab)
Developed brand and launch strategy, AI-produced visuals, social content, Meta Ads campaigns, CRM and automated promotional workflows; produced and organised cultural events.
A&R / Admin Intern · Peermusic Spain
Managed derivative-work licensing approvals, DISCO catalogue administration, and Python and SQL analysis; built Chartmetric API monitoring with automated streaming and airplay reports.
IT & Automation Developer · Grupo Botanas
Develop IT, data and AI systems: LedgerApp, connected to AI assistants through MCP; a real-time transaction pipeline on AWS EC2 with automated reporting; Dispra, my own digital signage platform, deployed at Grupo Botanas; POS and QR menus; social and NFC workflows.
01.3 / Education
Academic background
- MA, Global Entertainment and Music Business Berklee College of Music (opens in a new tab) / 2023–24
- BA, Music Production REC Música (opens in a new tab) / 2017–21
- Workshop (TCSACM), Scholarship recipient, 6th generation Sociedad de Autores y Compositores de México (opens in a new tab) / 2021–22
- Communication and Digital Media studies Tec de Monterrey (opens in a new tab) / 2011–14
01.4 / Skills
What I work with
Research & writing: data journalism, case studies, source verification.
Data & technology: Python, SQL, REST APIs and ETL pipelines; Chartmetric, Power BI, Tableau, Excel and Google Analytics; AWS (EC2), Next.js and Supabase.
AI & automation: multi-agent orchestration across Claude, Codex and Gemini; custom agents and Claude skills; MCP; prompt and context design; AI image generation from brand systems.
Music: production, composition, arrangement, music direction.
Multi-instrumentalist: piano, keyboards and synthesizers; drums and percussion; guitar and bass; flute, accordion and trumpet.
Music & visual software: Pro Tools, Logic Pro X, Ableton Live, Sibelius, Final Cut Pro, Photoshop, Illustrator.
Industry & business: A&R, artist development, release planning, licensing, royalties, brand strategy and CRM.
02 / Music
Featured music.
Volver a Verte
Luis Guinea
Artist · 2020
Sin Mirar Atrás
Alexander Acha
Co-writer · 2024
Eres Veneno
Rogelio Edel
Producer · 2024
On screen
Additional music for four Mexican feature films.
03 / Writing & Research
What streaming data says about how artists grow.
Research on artist growth, catalogues and the economics of attention, published in English and Spanish.
01 / FIELD NOTE
I Tracked a Phantom AI Artist for 18 Months. The Problem Isn't Technological, It's Economic
Tracking a likely AI-generated catalogue to examine attention, volume and the royalty pool.
Read the research ↗ (opens in a new tab)1.97days per releaseJAN 2025 – AUG 2026 / OBSERVED DATA
02 / CORRELATION
Are We Measuring Artist Growth Wrong?
Follower growth strongly predicted persistence across 19 emerging artists; listener spikes did not.
r = 0.77Medium ↗ (opens in a new tab)
03 / CASE STUDY
Seven Days to Turn a Viral Moment into a Career
A daily study of the path from a viral moment to a durable fan base.
559 → 332KMedium ↗ (opens in a new tab)
04 / INDUSTRY
How RATA Turned an Explosion of Listeners into a Real Fan Base
A study with Chartmetric data on reach versus intent after a collaboration with Hens.
+1,128% monthly listenersMedium ↗ (opens in a new tab)
05 / SERIES, PART 1
¿Las polémicas de Aleks Syntek son marketing?
Twelve months of platform data set against a public timeline, without claiming simple causality.
12 months of dataMedium ↗ (opens in a new tab)
05 / Contact